Articles on video, editing and AI content.
Concrete numbers instead of marketing claims: what productions cost, how they run, and where AI genuinely helps today.
Website in a week: when a one-pager is enough
When a single landing page is enough for your offer, what a one-pager costs and when a bigger website pays off.
What does a promo video cost? Prices and how they add up in 2026
What a promo video actually costs in 2026: price per video, shoot days, day rates and the factors that drive the price. With concrete numbers instead of ranges.
Shortform or longform: which video format makes sense when
Short video or long format? A decision guide by goal, platform and budget, with a comparison table and the usual mistakes.
How a media day works: from planning to delivery
What actually happens on a shoot day at a company: preparation, the day itself, post-production and what you should prepare yourself.
AI video for business: what works in 2026 and what does not
An honest assessment of what AI-generated images and video are good for, where the limits are and what they cost.
Handing over footage properly: a checklist for video editing
Which platforms suit the handover, which file formats work and the five mistakes that delay every edit.